Overview
A member rewards experience for Beem Credit Union, designed to make benefits clear, motivating, and easy to act on across digital touchpoints.
The Problem
Members struggled to understand reward value and how to redeem benefits, which limited engagement with the program.
Features
Welcome Tour
Offers Progress Tracking
Offers Layout Redesign
Requirements and Constraints
The solution needed to fit existing brand systems, account for eligibility rules, and ship within a constrained product roadmap.
Brainstorm
System Design
Pre-Design
The Design
Desktop
Mobile
Prototype
Post Design
UAT
Flag issues not matching designs.
Prod
UAT test plan.